The Democratic National Committee today launched a new ad campaign aimed to get out the vote in Nevada’s Asian American and Pacific Islanders (AAPI) community, most especially among the robust Filipino-Americans. 

The ads will run starting on the third week of October 2020, and the Philippine Times of Southern Nevada is one of the foremost platforms in driving this campaign toward success, effectively targeting AAPI voters through Democratic investment in constituency media and capitalizing on its solid readership. 

Nevada remains a critical swing state this cycle, seeing visits from both the Biden and Trump campaigns recently. In particular, AAPIs are emerging as an important voting bloc that could prove to be pivotal in making up the margin of difference for either party. For instance, in 2016, Hillary Clinton won Nevada by just 27,000 votes. 

AAPIs currently make up 10 percent of Nevada’s total population and Filipino Americans alone account for half of Nevada’s AAPI community. There are currently more than 200,000 eligible AAPI voters in the Silver State and since the year 2000, the Silver State’s AAPI population has grown by approximately 167 percent. 

The new DNC ad campaign is the latest signal from national and state Democrats that they are taking the rising importance of Nevada’s growing AAPI community seriously and are committed to serving this demographic, striving to a more inclusive endeavor.

This month, the Nevada State Democratic Party also launched a Tagalog voter protection hotline to educate and mobilize Filipino American voters. And earlier this year, Nevada Democrats printed presidential preference cards for the First In The West caucuses in Tagalog for the first time. 

“Democrats are meeting AAPI voters where they are by making historic investments to ensure AAPIs in Nevada and across the country have the information they need to make their plan to vote,” said DNC Chair Tom Perez. “The stakes have never been higher — especially for AAPI communities — and we are committed to making sure voters have the tools to make their voices heard at the ballot box, and elect leaders like Joe Biden and Kamala Harris who will fight to build a brighter future for AAPI families.”

The new ads encourage AAPIs to make a plan to vote by directing them to IWillVote.com, the DNC’s newly updated voter education website, which individuals can use to find information about how to vote in Nevada and in other states across the country.